Choosing the proper letter material is as important as your sign's message. The right material will determine how long your sign will last; and what the look and feel is of your sign.

Durability. If you want your sign to look good for an extended period of time (particularly outdoors or where the sign may be subject to wear and tear); you need to make sure your sign is made from materials that will not fade, chip, peel, delaminate, or crack. Sticking to high-impact plastics and metal letters assures a long life for your sign. Ask the following questions:

Look and Feel. Always be looking to match the material of your sign's letters with the application. Choosing the wrong material can either look out-of-place and may not fit the 'look' you are trying to achieve. Polished Bronze letters on a brown corrugated storage facility may seem out of place; while glossy red formed plastic letters on a brick building for an attorney's office may give the wrong impression.